The unique concept of Gymer was first reported by yourstory.com, few days after the launch. Appreciating the concept of gym by the hour – and pay as you go, the article by Harshit Mallya, noted that many people sign up for gym memberships to help themselves stay fit. But, with high membership fees, many are apprehensive about paying up, not knowing whether they will be able to use the gym regularly. On the other hand, many gyms face the problem of a low sign-up ratio and a high drop-out rate. “Gymer, a Bengaluru based startup, aims to solve this problem. Also in the past few years, Indians have become far more conscious about health and fitness. Many people make it a point to monitor their food intake and fitness through a variety of services, such as calorie counters, mobile apps, and wearables; or the old fashioned way: reading the nutritional value charts provided on product packaging. Eating right is only one side of the coin – thus many people sign up for gym memberships to help themselves stay fit.” With clearly a pain point zoomed in, it is but a natural step for the consumers to identify with the concept and registering for it.
